'Parametric design research for A/B segment' / 2014 / KIA Motors & Kookmin Design College Industry-university research 
Making the image of outside of the car into inner formative feature is one of formative languages and strategies that can be applied to diverse line-up when we see the trend of parametric design and A/B segment. In that context, attempting parametric design which targets women, major customer layer of A/B segment, would give a new experience to users and contribute to building Morning’s own new identity a lot at the same time. If this design which re ected fashion and pattern elements women prefer is applied to overall interior, distinctive beauty and identity will be realized that we couldn’t experience from existing fabric patterns. 
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